High Quality US Marketing Leads

Marketing is a concept which has existed directly for almost as long as mankind has, or at least it has existed indirectly in some form or fashion. When a product is first introduced or offered, and sometimes even before hand, someone has to want what is being offered.

Marketing in the Stone Age

In days before recorded history, someone had to get the word out about where food and shelter were available without exposing the rest of the village to danger. The ability to get this sort of information dispensed was what originally brought the concept of marketing into common usage; telling others what is available and where they can get it.

Eventually man began to live in clusters. These clusters grew into towns and municipalities, and eventually cities. Today most people don’t need to know where they can obtain food or shelter, but when they do marketing is there to answer the call.

Why Product and Service Providers Need a Marketing Plan

Then there are always those things that fit outside of the food and shelter categories, but they are necessities just the same (or at least we like to think that they are). The businesses that supply the solutions for these needs still have the same old problem, “How do I get my product enough exposure to get into the hands of the people who want or need to buy it?” If a business can’t do this then it will fail, hence there needs to be a marketing plan.

Today marketing has grown in popularity. Individuals very seldom need to concern themselves with where food and shelter are available, but now they may need to get others to buy in to other important information. Overweight individuals need to know the best way to lose weight. Smokers need to know the most efficient product to help them quit smoking. The list goes on.

How to Construct a Marketing Plan

The basic plan should include questions such as:

• Who is likely to need my product?
• What niche will my product fill?
• Will my product be sold locally or sold on a much larger scale?
• How will information about my product get to everyone who might need it?
• How will I finance my products until there is enough of a demand to operate in a positive cash environment?
• How long will it take before I have a sufficient cash flow to avoid taking out loans to cover operating expenses?

Of course these are not the only questions that need to be answered, but they are a good start. Once the questions listed can be answered and you have a solid understanding of what the market will bear for your good, get the word out.

In this age of technology, there are several software programs available to assist in developing a plan. Of course the plan doesn’t have to be computerized, but it does help. Boat loads of marketing data need to be gathered and analyzed to find the theoretical value of any given marketing plan; or you could do it the old fashioned way and just answer the questions on paper.

Just like in the age of dinosaurs, your marketing plan still needs a demographic. No longer will you market to your ‘tribe’, but instead you need to find and connect with a long list of people that either require or will benefit from your products and services. Marketing Leads USA can help you gather this list. Just contact us today for a free quote.

This entry was posted on Tuesday, May 27th, 2008 at 7:34 pm and is filed under Marketing Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.