High Quality US Marketing Leads

Why Implement Global Marketing

Back in the days of yore, local marketing was the only necessary marketing strategy for a growing business, but that day is long gone. No longer does expansion refer to tentatively marketing a good to the customer in the next county over or perhaps a state away, but instead expansion now refers to forceful ventures into foreign countries. Let us examine how to effectively infiltrate international competition through global marketing.

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What is International Marketing?

In a world where technological changes have made it more practical for firms to look outward in their business aims, international marketing – when a business operates under the guiding marketing principles not only at home, but in additional countries – has become more and more common. In the simplest terms, international marketing occurs when a business operates internationally as well as domestically, extending their reach beyond their core market. This can involve anything from merely marketing their product overseas to a more globalized approach where separate facilities and advertising strategies are established internationally.

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What is Industrial Marketing?

Industrial Marketing is more commonly referred to as B2B, or business to business marketing. When a business purchases from another business there is considerable cost savings. An example would be Business A sells to Business B in large quantity at wholesale, thereby reducing the cost of business for both parties. Business A is able to sell their product directly to a buyer without the need of extra advertising. Business B is able to purchase at below retail.

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What is B2C marketing?

Business to Consumer (B2C) marketing is providing goods and services to consumers through e-commerce transactions. Sales are achieved using a combination of the following 4 methods:

1. Online Intermediaries
   There are 2 types of online intermediaries. The 1st type are called Brokers, these are websites that arrange a transaction between a buyer and a seller for a flat rate or a percentage of the value of the transaction. The 2nd type of online intermediary is called an Infomediary. Infomediaries provide specialized information about goods and services on behalf of the customers and manufacturers. For example: Online auction house (broker).
2. Advertising based models
   In the advertising model the businesses advertises the available inventory to the public. There are 2 different styles that can be used for this method.
   1. The Niche Method
      This is a method used for very specific groups of people. The “Niche” approach focuses on the ability to provide a high quality good or service at a reasonable price to a well defined social group. Example: Advertising anti virus software on a website selling computer parts.
   2. High-Traffic: The “High-Traffic” approach is basically strength in numbers, the more people who see the ad, the more business the company gets, this approach is achieved by advertising on sites with massive traffic volume. Example: Search Engines
3. Community Based
   The purpose of this approach is to target a specific group of people based on an interest expressed in an online community. For example: Advertising Espresso machines on a coffee lovers blog.
4. Fee Based
   Charging fees to view the content on a website, either a flat rate or varying rates depending on how much content the user would like to access. For example: you might pay $10.00 for a movie ticket, but if you want popcorn and a soda you will have to shell out an additional $7.25.

Why should businesses use B2C marketing?

The advantages to B2C marketing are as follows:

• Prices and deals can be changed instantly in regards to demand.
• A business can tailor fit a style of marketing that will provide the greatest profit to expense ratio.
• It is easier on the consumer because they can shop from the comfort of their home and have a wide range of goods and services available for comparison. It is cheaper for the business because they do not have to rent a retail facility (for goods) and it is a more effective way to reach the maximum amount of available clients.

How can businesses effectively implement B2C marketing?

The key to effective B2C marketing is building a client base and keeping clients coming back. To accomplish this a company must have advertising placed strategically to attract their target consumers. Once they have a client base they must be willing to work with the customers to keep them coming back for repeat business.

Businesses should offer support for a wide variety of payment options. They should offer live assistance, both for sales and support after the sale has been made. Additionally, they should offer the ability to see or inspect the goods or services provided. This is often accomplished with pictures, descriptions, and retail facilities.